Wednesday, May 12, 2010

CBS Promotes IPAD-Friendly HTML5 Video For All Content By This Fall

(From Engadget.com -- By Ross Miller)

Visit CBS.com from your IPAD right now and all you'll get is a full episode of SURVIVOR and clips from various other shows.

By the start of the Fall season, however, CBS INTERACTIVE Senior Vice President ANTHONY SOOHOO is promising content parity between its FLASH-based website and HTML5-compliant iPad portal.

Soohoo also notes the video strategy will be entirely web-based, with no plans for an app à la ABC PLAYER.

CBS Promotes iPad-Friendly HTML5 Video For All Content By This Fall

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