(From The Chicago Tribune.com)
WBBM-Channel 2 found out the hard way that, contrary to conventional wisdom, it is possible for a Chicago media outlet to overdo this whole Super Bowl thing.
WBBM on Sunday night squeezed a blue-and-orange countdown clock into a corner of the screen to show the days, hours and minutes remaining until the Chicago Bears meet the Indianapolis Colts in Miami.
Turns out, this was a bad idea.
The time ticked away.
The audience got ticked off.
"We were bombarded by viewers who said it was annoying, it was distracting," Channel 2 news boss CAROL FOWLER said. "It wasn't appreciated by people watching THE HALLMARK MOVIE OF THE WEEK."
Somehow, these people already were aware the Bears have a big game Sunday -- on WBBM, as luck would have it -- and felt the clutter of a clock wasn't necessary.
So, by midmorning Monday, after more than half a day on the air, the station had removed it from all network programming.
WBBM Resets Bears Clock After Complaints