Tuesday, January 30, 2007

NIELSEN MEDIA Invades The Dorm

(From The USA Today/The Associated Press)

College students will no longer be invisible to the company that measures TV viewing once they leave home.

Starting this week, NIELSEN MEDIA RESEARCH will begin tracking what college students are watching in their dorms, a development that could significantly boost the ratings -- and advertising income -- for programs popular among young people.

Nielsen Media Invades The Dorm

1 comment:

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