$29.95 One-Time-Use Video Cameras Ready

(From The USA Today -- BY Jefferson Graham)

The first one-time-use video camera goes on sale this week at CVS DRUGSTORES in the Northeast.

The makers of the $29.95 camera and CVS hope the device will do for video what one-time-use cameras did for film sales -- dramatically increase the market.

"The one-time-use camera revolutionized the film market," says GRANT PILL, director of photography for CVS, the nation's No. 1 drugstore chain. "We see the same thing happening with video."

Sales of one-time-use cameras -- a favorite cheap accessory for vacations, events and school trips -- reached 218 million units last year, from 43 million in 1994, even as film sales tumbled in the digital era.

The new camera, from San Francisco-based start-up PURE DIGITAL TECHNOLOGIES, doesn't use videotape. It saves images to internal memory -- like the video mode of a digital camera.

It goes chainwide at CVS STORES at the end of the month and will expand to other retailers in midsummer.

$29.95 One-Time-Use Video Cameras Ready