Tuesday, June 07, 2005

PUKE SKYWALKERS Can Rest Queasy On VIRGIN ATLANTIC

(From The USA Today -- By Kitty Bean Yancey)

Introducing BARF VADER.

The airline that never misses a gimmick is striking back with another one -- STAR WARS-themed air-sickness bags.

This month VIRGIN ATLANTIC will stock flights with 100,000 bags to appeal to fans of the hit movie series. One design demonstrates how to hold a lightsaber; another spells out the rules of JEDI combat.

But trust VIRGIN chief RICHARD BRANSON, who previously introduced flying beds and on-board masseuses -- to give the allusion to air-sickness a positive PR spin.

"Of coure, we hope that our flights are as smooth as normal so that passengers don't need to use the sickbags. We want them to see the funny side, not the inside."

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