Get These PR People A Real Job

(From The Associated Press)

Strange bedfellows UNIVERSAL PICTURES and BUDWEISER, teaming up to promote the new JENNIFER ANISTON and
VINCE VAUGHN film THE BREAK UP, are trying to launch a new national holiday -- June 2nd, NATIONAL BREAK-UP DAY.

"For those women who just can't take one more day of their men leaving the toilet seat up and the guys sick to death of their ladies' nagging, there is no longer any need to suffer. For partners around the globe who have been waiting for just the right opportunity to say to their spouse, 'I can't take you anymore,' NATIONAL BREAK-UP DAY has arrived," states the companies' press release, posted online.
[This smells like a Burns-made up holiday.]

It's clear where Budweiser fits in here.

As any country-music songwriter knows, lonesome people drink a lot.

A public-relations gambit this cruel can make a dent, however, only if the movie pleases audiences, and early notices say it will not.

THE HOLLYWOOD REPORTER and VARIETY, in reviews last week, both tore the film to shreds.