(From Cable Technology -- By Gary Kim)
Although 43 percent of U.S. households own a high-definition TV set, 14 million of those households apparently have chosen not to subscribe to an HDTV service, a new survey by FRANK MAGID ASSOCIATES report.
"Those who describe their home as owning at least one HDTV set and subscribing to HD service remains limited, at 66 percent of HDTV set owners, nearly the same level of service subscription at 64 percent in 2008," survey officials said.
The obvious issue is "why" so many consumers have chosen not to subscribe to an HDTV tier of service beyond their other multi-channel TV services.
Analysts suggest consumers are unaware of their set functionality and continue to be confused about their television reception and display capabilities.
But, it seems clear the problem is more complex than that.
Study Says About 14 Million HDTV Owners Do Not Pay For HD Content