Online video viewing passed a milestone in March with the average viewer consuming more than three hours per month for the first time, according to the latest NIELSEN ONLINE VIDEO CENSUS numbers.
With time spent per user growing at a much faster clip than streams per viewers, users are spending more time viewing full-length episodes and longer-form shows.
Among leading video providers YOUTUBE continued to dominate, streaming nearly 5.5 billion videos to 89.4 million users while HULU settled in as the number two stream provider despite serving only 8.8 million unique users.
ABC's LOST accounted for some 35.8 million video streams including full episodes and supplemental content, viewed by 1.4 million unique viewers.
Meanwhile CBS's TV.COM continued its rapid growth reporting a 27% month-to-month increase in unique users from February 2009 attracting 679,000 visitors.