(From Cynopsis)
In a unique marketing move, ABC TELEVISION will be the sole sponsor of the August 25th TV GUIDE issue available on newsstands and to subscribers in New York and Los Angeles.
This is the first time in TV Guide's 55 years where one advertiser will dominate all ads in a single issue.
ABC is promoting its fall programming line-up with ABC START HERE branding and tune-in messages over 21 pages supporting ABC Primetime, ABC News, ABC Daytime, Late Night, ABC.com and Buena Vista Home Entertainment.
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