Tuesday, April 22, 2008

ESPNEWS Network Rebrand



(From Trollback.com)

ESPNEWS HD launched March 30, 2008, with a graphic identity created by TROLLBACK + COMPANY.

The new look captures the dynamics of sports with intense animations, a vibrant color system and a language that reinforces the energetic personality of the network.

The package builds on the notion of ESPNEWS as the center of the sports information universe; the nucleus for new, statistics, scores and opinions of athletes, experts and fans.

The epicenter is the ESPNEWS logo, a futuristic mainframe that is in a constant state of flux, acquiring and emitting information.

The much-anticipated launch of ESPNEWS HD came on the day of the fifth anniversary of ESPN's debut in HD.

ESPNEWS Network Rebrand

Chris Jolly, thanks for the post.

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