(From Sports Business Daily)
ESPN, as the "biggest kid on the sports media block, is attracting more criticism these days than it ever has in its 28-year history," according to a cover story in this week's SPORTSBUSINESS JOURNAL by JOHN OURAND, who writes under the header, "TAKING AIM AT BRISTOL."
Rival networks are "tweaked by the size, scope and perceived arrogance" of ESPN.
Sports leagues also are "critical of ESPN, complaining that ESPN's vaunted marketing machine does a better job of promoting ESPN rather than its sports."
Leagues also "still are irked by ESPN's news division, which often presents unflattering stories about various properties."
Ourand notes ESPN executives are "trying to figure out how to operate as the big, established company, rather than the up-and-comer."
ESPN Executive VP/Content JOHN SKIPPER -- "We have become successful by following an astoundingly simple principle -- serve fans. Criticism is one of the prices you pay for success at this level."
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