Tuesday, January 08, 2008

APPLE Closes In On HOLLYWOOD

(From BusinessWeek -- By Ronald Grover)

It has been Hollywood's worst-kept secret -- STEVE JOBS is starting to win over the film industry.

The APPLE CEO who all but invented the digital music marketplace with the IPOD and ITUNES has found the going far more difficult in the video market.

The APPLE TV set-top box launched last year has been a dud, and the limited selection of movies on iTunes has prevented film downloads from becoming another smash hit like music.

But the buzz is heavy that Jobs and most of the big studios are nearing compromise on key sticking points that have prevented iTunes from offering most of the new and old movie titles consumers see at BLOCKBUSTER, NETFLIX, and WAL-MART.

Studio executives, forced into silence by Apple's ultra-uptight nondisclosure agreements, aren't talking, and neither is Apple.

Apple Closes In On Hollywood

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