(From Cynopsis)
NIELSEN and ESPN are collaborating to measure how consumers use media across multiple platforms including television, the internet and digital mobile devices.
A new TV/INTERNET CONVERGENCE PANEL will integrate TV and internet usage within the same home liking data from PEOPLE METERS, NIELSEN/NET RATINGS METERING and NIELSEN MOBILE.
ESPN advertisers will be able to view combined metrics such as time spent watching across multiplatform ESPN promotions.
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