Thursday, May 17, 2007

Gauging Viewer Tastes -- A New Dose Of Escapism

(From The New York Times -- By Stuart Elliott)

ABC is joining the other broadcast networks in lightening up for the 2007-2008 season.

ABC, part of THE WALT DISNEY COMPANY, is replacing darker, complicated series that viewers and advertisers disdained with more upbeat, accessible fare.

Examples of the 12 newcomers include PRIVATE PRACTICE,
a spinoff from the hit series GREY'S ANATOMY; DIRTY SEXY MONEY, a nighttime soap opera about an "absurdly wealthy" family in New York; and even a sitcom based on the misunderstood cavemen characters from television commercials for GEICO insurance.

Gauging Viewer Tastes -- A New Dose Of Escapism

John Santamaria, thanks for the post.

[Man, I just don't think the Geico Caveman are funny or worthy
of their own TV show.]

1 comment:

5u4ubv45yv64 said...

This also sounds like 'cheaper' programming...