(From David Leitner's NABlog)
Revisiting the topic of language and marketing, THE 2007 NAB MIND-NUMBING EMPTY JARGON AWARD has been announced at NAB this year, and it goes to an editing systems company whose name begins with an A, not named after a fruit.
During a presentation to the press, a company spokesman said without irony, "Our business is the business of business transformation."
About five people sitting in nearby rows turned and looked at each other in disbelief, two mouthing the words to see if they'd heard them straight.
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