No Demand For The Small Screen

(From The Los Angeles Times -- By Matea Gold)

Tech-savvy young people aren't as eager to watch TV on their cellphones and IPODS as networks might think.

Entertainment purveyors may be scrambling to package their content into video downloads and podcasts, but a new
LOS ANGELES TIMES/BLOOMBERG poll found teens and young adults -- the generation most likely to be the early adopters of this new technology -- have yet to fully embrace it.

About half of young adults and 4 in 10 teenagers said they were uninterested in watching television shows or movies on computers, cellphones or hand-held devices such as video iPods, the poll found.

While more than 2 out of 5 teens and young adults indicated they were open to viewing this kind of content online, only 14% of teenagers said they wanted to watch television on a cellphone, and 17% said they would view programs on an iPod.

The findings suggest that networks are rushing to package content for these new platforms before even tech-savvy young consumers are hankering for the "third screen" experience.

No Demand For The Small Screen