(From AdWeek.com)
BOSTON-based McCARTHY MAMBRO BERTINO (MMB) this week will break three spots touting ESPN's GREAT OUTDOOR GAMES, according to LISA VAN DER POOL of ADWEEK.COM, who noted the ads present GREAT OUTDOOR GAMES participants "as superheroes."
In TIMBERMAN, a man is trapped beneath a large tree, when TIMBERMAN appears "with cape, axe and chainsaw" and saws up the tree, saving the man.
In SKYBOY, a dog "wearing a yellow cape saves a man from drowning."
The commercials follow two spots for ESPN RADIO, which was MMB's first project for ESPN.
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