Wednesday, January 16, 2008

TOSHIBA Trying To Resurrect HD DVD

(From Cynopsis)

TOSHIBA is trying to resurrect the HD DVD format with a slew of new marketing initiatives and a new wave of price cuts that will drop some players under the $150 threshold.
[This is exactly how so many people ended up with Betamax.] 

Toshiba is calling attention to the format's web-enabled network capabilities that deliver additional web-based content to broadband connected HD DVD players.

The company says 30% of HD DVD owners use this feature to access trailers, outtakes and behind-the-scenes content.

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