(From Broadcasting And Cable -- By John Eggerton)
ABC NEWS is changing the name of WORLD NEWS THIS MORNING to AMERICA THIS MORNING effective Monday, November 13th.
The move is not to suggest that the early morning broadcast (4:30-5 am) will shift from news of the world to news of the Americas.
Instead, it is meant to distinguish the brand from WORLD NEWS (which previously got its own name change from WORLD NEWS TONIGHT) and to convey the sense of looking forward to GOOD MORNING AMERICA rather than recapping the previous night's news.
"When the broadcast first debuted more than two decades ago it was, in many ways, an extension of WORLD NEWS, providing a wrap-up of the previous day's top stories," said ABC NEWS President DAVID WESTIN in announcing the change.
"As news gathering and viewing habits have evolved, the program has established itself as a leader in early morning news. The new title will more accurately reflect the position and purpose of this broadcast -- to present a first look at the day's national, international, and business news."
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