(From IMDB)
It's only six months old, but already analysts are called ESPN's mobile service a bust.
MERRILL LYNCH AND COMPANY entertainment analyst JESSICA REIF COHEN, who had once estimated that the service would attract 240,000 by year's end, now figures that it will only draw 30,000.
She estimated that it will cost the company about $80 million this year -- that's a loss of $2,700 per customer.
The service delivers scores, sports news and video clips from the sports channel to customers of SPRINT/NEXTEL with compatible cellular handsets.
Kraig Bailey, thanks for the post.
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