Saturday, June 24, 2006

Cheeseburger Couplings Match Two Favorites

(From The USA Today -- By Bruce Horovitz)

Cheeseburger purists -- cringe now.

The cheeseburger is flipping off the grill this summer.
It's being stuffed into egg rolls and plopped atop salads at BENNIGAN'S; layered on pizzas at UNO CHICAGO GRILL; and -- for the strong of stomach -- crammed between KRISPY KREME doughnut halves at one stadium.

[Beers, Beers, Beers...]

All in the name of making the nation's most popular entree seem new, again.

Burgers have been the top entree order for 28 years, says HARRY BALZER, trends watcher at NPD GROUP.

So, why not fuse 'em with other favorites?

"If you can mix two favorites, the combination is more pleasurable than any one -- as long as it's not grotesque," says STEVEN WITHERLY, a food scientist.

Cheeseburger Couplings Match Two Favorites

[I think we've found Beers' new contest challenge.]

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