(From Sports Business Daily)THE COUSINS SUBMARINE chain has hired ESPN's DAN PATRICK to appear in TV, radio, billboard and print ads starting this month, according to PETE MILLARD of THE BUSINESS JOURNAL OF MILWAUKEE.
Patrick will also be featured in POP materials and in all franchise recruitment ads.
COUSINS Vice President/Marketing LARRY WEISSMAN would not divulge how much money was spent on the new campaign, but said that "it's more than $1 million." The ads are produced by Chicago-based NOBLE AND ASSOCIATIES.
Patrick is the first celebrity spokesperson for COUSINS since VINCENT PRICE in the early '80’s.
In Chicago, LEWIS LAZARE gives the ads a grade of "C-." The ads "clearly are going for laughs, but the way they attempt to do so is exceedingly feeble. Patrick certainly isn't at fault. He is a clean-cut, strong presence in the work."
The ads show Patrick "point out some of the dumb things the ad agency apparently asked him to do to promote COUSINS SUBS and then have him nix all the 'odd' shtick, while insisting the right approach is to 'get serious' about discussing COUSINS products."
But "we still have to witness him reacting to -- or actually doing -- a lot of the dumb things Patrick resisted participating in, such as wearing a chicken costume, crashing a golf cart or mouthing vulgarities on air.
[Why Dan, why?]
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