(From The New York Times -- By Roy Furchgott)
BEST BUY is giving away a cellphone application intended to get audiences to use their phones during movies.
The free app, BEST BUY MOViE MODE, is being released in connection with UNIVERSAL PICTURES for the July 9th release of DESPICABLE ME, an animated 3D movie in which an aspiring supervillain named GRU inherits three little girls.
The marquee feature of the app is called the MINIONATOR, which translates the gibberish of Gru’s little yellow henchmen called MINIONS.
In theaters, the Minionator will work only during the closing credits, but when watching a Blu-ray disc, users can translate lines throughout the movie.
The app, being a movie promotion, tells people where the movie is playing and also where Best Buy stores can be found.
It will be available for IPHONES and ANDROID, BLACKBERRYand WINDOWS Mobile phones.
At The Movies, Please Turn On Your Cellphone