Consumer Interest In 3D

About a third of consumers were at least "somewhat interested" in having 3D capability on their TV, but cost, content availability and convenience of watching in 3D ranked high among concerns about adopting the technology, according to a new NPD GROUP study.

The cost of a 3D TV and the cost of getting 3D content on their TV concerned 60% of consumers; having to possibly pay more for 3D content from their provider was a cause of concern by 64% of consumers; while 61% worried about the cost of the set itself.

DISPLAYSEARCH, an NPD Group company, expects 1.2 million 3D-capable TVs to ship in 2010, with the number growing to 15.6 million in 2013.