(From MediaPost -- By Jack Loechner)
According to the TNS COMPETE and THE CONSUMER ELECTRONICS ASSOCIATION joint study, GREYING GADGETS: HOW OLDER AMERICANS SHOP FOR AND USE CONSUMER ELECTRONICS, the age segments of
50-somethings, 60-somethings and 70+ use many technologies at or near comparable rates as younger age segments.
Consumers in their 50s are as likely to own, or plan on buying, an HDTV as those under 50.
Eighty percent of 60-somethings used a cell phone in the past week, nearly equal the usage rates of 18-34 year olds.
Additionally, 71 percent of 60-somethings and 52 percent of 70-somethings used a search engine in the past week, compared to 77 percent of 18-34 year olds.
Older Americans Not Out Of It