(From Broadcasting And Cable -- By Glen Dickson)
QUANTEL, the U.K.-based editing and effects supplier that has been trying to gain market share in the U.S. broadcast news market, announced it won't be exhibiting at the NATIONAL ASSOCIATION OF BROADCASTERS (NAB) convention in Las Vegas this April.
The company, which enjoys a firm footing in high-end post-production and which has been promoting new stereoscopic 3D production technology, cited the high costs of exhibiting at the NAB SHOW against the general economic malaise in explaining its decision.
"It's not a decision that we've come to without a great deal of thought," said Quantel CEO RAY CROSS in a statement. "However in the current general economic climate, we quite simply can't justify the $1 million+ investment that exhibiting at NAB would require. This year we're being prudent. I'm sure our customers are too."
Quantel Pulls Out Of NAB Show