ESPN Draws Largest Ever Cable Audience For Eagles-Cowboys MNF

(From Sports Business Daily)

ESPN earned the largest audience in cable history for its coverage of Eagles/Cowboys on MONDAY NIGHT FOOTBALL (MNF) drawing a 13.3 cable rating and 18.6 million viewers, besting the previous cable record of a 13.0 cable rating and 17.5 million viewers for Patriots/Ravens MNF last December.

Eagles/Cowboys also represents ESPN's third-highest rating of all time, trailing only a 14.4 cable rating for Bears/Vikings in 1987 and a 14.2 for Lions/Dolphins in 1994.

ESPN's three MNF broadcasts thus far this season mark the three largest cable audiences of the year.

ALL-TIME MOST-VIEWED CABLE TELECASTS

09.15.08
ESPN -- Monday Night Football -- Eagles/Cowboys
18,608

12.03.07
ESPN -- Monday Night Football -- Patriots/Ravens
17,522

08.17.07
Disney -- High School Musical 2
17,241

11.09.93
CNN -- Larry King Live
(Ross Perot/Al Gore NAFTA debate)
16,800

10.23.06
ESPN -- Monday Night Football -- Giants/Cowboys
16,028