IPHONE Data Points

(Courtesy Of Nielsen Mobile)

DEMOGRAPHICS
67% of US iPhone users are male
(compared to 48% of all mobile subscribers)

55% of iPhone owners are under 35
(compared to 34% of all mobile subscribers)

63% of iPhone users earn above $75k
(compared to 38% of all mobile subscribers)

24% of iPhone owners are Hispanic

9.7% of streaming video users and 4.9% of mobile internet users own an iPhone


POPULAR FEATURES/MEDIA CONSUMPTION HABITS
75% use the phones MP3 player

68% use the Wi-Fi functionality of the phone

76% send emails over their phone

37%of iPhone users watch video on their phone
(10 times more than average mobile subscriber)

82% access the Internet
(5 times more than average mobile subscriber)

17% stream music over their phone
(7 times more than average mobile subscriber)

20% play online games on their phone
(9 times more than average mobile subscriber)