(From Sports Business Daily)
ESPN has "asked the NFL to extend its MONDAY NIGHT FOOTBALL rights deal through 2018," which would make it the league's "longest-ever TV contract," according to sources cited by KAPLAN AND OURAND of THE SPORTS BUSINESS JOURNAL.
The current deal runs through 2013, and the NFL has balked at agreeing to such a long-term deal."
But the talks, which came during negotiations the two parties have had regarding merging NFL NETWORK with ESPN Classic, "underscore how the league is looking at unique ways to fix NFL Network's distribution problems."
Sources "expressed pessimism that an ESPN deal would be struck any time soon -- talks have been occurring on and off since 2005."
A source also said that the NFL is "talking with at least two of its other media partners about partnering on the NFL Network."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment