What Separates Professionals

One company's hot water heating system had started malfunctioning, so they called for service.

A serviceman showed up, sized up the situation and took out a large rubber mallet.

With a mighty blow, he struck one of the pipes and suddenly they had heat again.

The charge was $200.

The owner said, "Why should I pay you $200? All you did was hit the pipe with a mallet.  I could have done that."

The serviceman replied, "The mallet isn't the issue.  Knowing where to hit the pipe is."

[The same could be said for our industry.  Anybody can make a cut. Knowing where to make that cut is what separates us.]