(From Cynopsis)
Thursday in New York City if you see women wearing only bathrobes and waving bras it is a guerilla marketing campaign launched by LIFETIME TELEVISION to promote its new reality series HOW TO LOOK GOOD NAKED hosted by CARSON KRESSLEY.
THE MARCH OF THE ROBES stunt will have 160 women riding public transportation and marching through the streets handing out "Happy Nude Year" cards with a special audio greeting from Kressley and ending with a photo opportunity in TIMES SQUARE.
Since the temperature is below freezing today in NYC, let's hope those robes are warm!
The series debuts Friday at 9 pm on LIFETIME.
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