(From Sports Business Daily)
DISNEY's ABC and ESPN have reached a deal with COX COMMUNICATIONS "to offer hit shows and football games on demand -- but with the unusual condition that COX disables the fast-forward feature that allows viewers to skip ads," according to BROOKS BARNES of THE WALL STREET JOURNAL.
The deal, expected to be unveiled today at THE NATIONAL CABLE TELEVISION ASSOCIATION's annual convention in Las Vegas, "only applies to programs available on COX's VOD menu" and "could make it easier for the major networks to make their most popular shows available on demand for free."
COX and DISNEY "will also test technology that will place ads in shows based on Zip Codes and geographic area."
ESPN/ABC Sports President GEORGE BODENHEIMER said that the amount of advertising incorporated into the VOD offerings "is still under negotiation."
Barnes writes viewers "won't necessarily see the same number of commercials" watching a show on demand as they would on the broadcast version.
Episodes of ABC shows "will be available 12 hours after they premiere."
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