Boston Teens Program RADIO YOU

(From RWOnline.com -- By Ken R. Deutsch)

The teens have left the building.

According to ARBITRON, 12-to-17-year-olds spent 11.3 hours a week with radio in 1998.

Today that number has dropped to 8.7 and is trending downward.

By comparison, men 25–34 spend about 15 hours per week.

Whether the kids are listening to their IPODS, playing video games or touching up their MYSPACE homepage, radio is where they are not hanging out.

GREATER MEDIA, BOSTON designed a station to lure the younger demographics back to the FM dial.

RADIO YOU BOSTON is the HD2 channel of rocker WBOS-FM and is also available as an Internet stream at RadioYouBoston.com.

The secret behind the station is who is running the show.

"It's a grassroots operation," said Program Director
CINDY HOWES, age 25. "I've gone out into the community and found interested people who want to do their own shows, two hours, once a week. I've used MYSPACE, gone to schools and checked out message boards. I've talked to some of my old friends from EMERSON COLLEGE who like music."

"Some of the people we're finding are not necessarily in the radio business. They might be local club spinners. This is a little like running a college station but we have more resources at GREATER MEDIA and we have a clear path."

Boston Teens Program Radio You

John Santamaria, thanks for the post.