AVID's NAB Hangover

(From Capria.TV -- By Frank Capria)

After the dust settled at NAB, AVID seems to be be left with it's first hangover.

APPLE's FINAL CUT SERVER is pretty impressive. It does to AVID's INTERPLAY what APPLE's done to AVID's everything else -- 80% of the functionality for less than 20% of the price.

Editors need real tools at reasonable prices.

Lip service without serious action just annoys people.

Editing veteran FRANK CAPRIA offers some of his observations from NAB. He offers suggestions on what AVID needs to do.

Avid's NAB Hangover

Dave Skowronski, thanks for the post.