(From The New York Times -- By Richard Siklos)
The nation's commercial radio stations have seen the future, and it is in, of all things, video.
As a result, the stereotype of a silken-voiced jockey, slumped and disheveled in the studio chair, may never be the same.
Across the country, radio stations are putting up video fare on their Web sites, ranging from a simple camera in the broadcast booth to exclusive coverage of events like the Super Bowl to music videos, news clips and Web-only musical performances.
"This is no longer the age of 'having a face for radio,'" said DIANNA JASON, the senior director of marketing and promotions at POWER 106, a Los Angeles hip-hop radio station.
"This is a visual medium now."
Is Radio Still Radio If There's Video?
Subscribe to:
Post Comments (Atom)
2 comments:
As usual, commercial radio is about 2-3 years behind. They still don't get it. Take a look at the sites of any of our local Hartford stations sites (except WCCC - they know their audience and post pictures of babes), then compare to KCRW, a non-profit station in California, and you'll see the difference.
I designed the website for a Hartford station in 1997. We had concert listings, interviews with local guys like Jim Koplick, and the jocks could update their pages daily. A few years later, Clear Channel bought the station and turned the site into a template-based monstrosity with no local content. MTV and VH1 understood that web-exclusive content would pay off, as did most other TV networks (the guys at the weather channel who registered weather.com is a legend), but radio did nothing to progress the medium, and still don't. Now they're reacting to youtube and the trend toward video content on the web. In a few years, they might put up some of these crazy things called Podcasts.
I concur Carl.
WAAF in Boston about 10 years ago had a TV show called the week in rock that was basically a paid advertisement on a local UHF station. It had a lot of potential, but the GM at the station when I talked to him, didn't seem to back the whole idea and it eventually got canned even though people were watching it. I wonder what their web site looks like now?
Post a Comment