HALLMARK Releases New Line Of Cards

(From The Associated Press -- By David Twiddy)

Buying a greeting card for someone's birthday, anniversary or if they're feeling under the weather is pretty straightforward.

But what if they're undergoing chemotherapy or struggling with depression?

"Get Well Soon" probably won't cut it.

Likewise, most cards lining the store shelves don't work on occasions as someone leaving an abusive spouse, undergoing drug rehab or declaring their sexual orientation.

HALLMARK CARDS INC., which has built its $4.2 billion empire on sentiments for life's happier times, is releasing a new line of cards that will speak to those and other situations that the company says have either been ignored by greeting card companies or received only a smattering of attention from niche players.

Hallmark Releases New Line Of Cards

Tom Blais, thanks for the post.