Monday, October 02, 2006

OLN Renamed VERSUS

(From The USA Today)

THE OUTDOOR LIFE NETWORK, founded in 1995, officially has been renamed VERSUS.

MARC FEIN, Senior Vice President for VERSUS, says the idea is to "reposition ourselves as a sports and competition network."

Also considered were SPORTS COUNTRY, VICTORY TV, NETWORK OF CHAMPIONS and GO -- which would work if it were spelled GO!!!

Fein says "most people get" VERSUS, which will air prime-time bull riding and shark fishing.

"VERSUS means competition as its best, even if it's man vs beast."

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