Tuesday, September 19, 2006

YOUTUBE And WARNER MUSIC Partner

(From Cynopsis)

YOUTUBE, INC. and WARNER MUSIC GROUP CORP. (WMG) have signed a deal under which YouTube will distribute music videos from WMG's roster of artists as well as behind-the-scenes footage, artist interviews, original programming and other special content.

Additionally, YouTube users will be able to incorporate music from WMG's music catalog into the videos they create and upload onto YouTube.

WMG will be able to authorize the use of its content via YouTube's advanced content identification and royalty reporting system, set to launch by years end.

YouTube and WMG will share revenue from advertising on both WMG music videos and user uploaded videos that incorporate audio/audiovisual content from WMG's catalog.

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