YOUTUBE Directors Ready For Post Production

(From CNET News.com -- By Greg Sandoval)

MATT HARDING had just finished recording himself dancing in front of some of the world's most recognizable places -- the Golden Gate Bridge, the red dunes of Sossusvlei, Namibia, and the great stone faces of Easter Island.

The creator of the video known as WHERE THE HELL IS MATT? -- an inspirational montage that features Harding dancing a jig in 39 countries -- was disappointed with the video's raw footage when he sat down to edit.

"It looked washed out," said Harding, 29.

"But a friend told me about SONY's VEGAS editing tool. It was great. I lowered the brightness and raised the contrast, and instead of a light orange, the dunes became burnt red, which is how they really look."

Consumer electronics and visual-effects creators are getting the message -- the YOUTUBE generation is clamoring for tools that can help polish and add a touch of Hollywood to their homemade videos.

They're demanding ease of use, low prices and visual effects that wow audiences.

But producing a blockbuster on YouTube doesn't have to cost a lot of money.

"Some of the software you can get for the price of a pack of smokes," Ryan says. "Stop smoking and make good videos."
[Good advice, especially for Burns.]

YouTube Directors Ready For Post Production

Kraig Bailey, thanks for the post.

[What? No mention of Avid, iMovie, Final Cut Express, or
Adobe Premiere?]