Wednesday, August 16, 2006

ESPN's MNF Debut Ratings

(From Cynopsis)

ESPN's debut of MONDAY NIGHT FOOTBALL (MNF) scored
5.4 million total viewers for the Raiders/Vikings game.


In the all-important 18-49 category, 2.7 million viewers tuned in, per NIELSEN MEDIA RESEARCH.

While these numbers are DOWN considerably from ABC's kick off presentation of MONDAY NIGHT FOOTBALL a year ago, down by about 40%, the numbers are HIGHER than ESPN's preseason opener last year between the Chargers and Green Bay with 4.2 million viewers.

Meanwhile, NBC's 8.7 national rating for Redskins/Bengals on Sunday marks the tenth HIGHEST rated primetime show for the week of August 7th-13th. The 4.2 among adults 18-49 is the fourth BEST rating for the week in the demo.

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