(From The USA Today -- By Bruce Horovitz)
BLOCKBUSTER has a very big-footed rival about to stomp on its turf -- RONALD McDONALD.
McDONALD'S announced plans to begin testing DVD rental kiosks at some of it's stores. McDonald's hopes to become the first fast-food chain to rent top DVDs nationally.
Tests around Washington and Las Vegas have already had a huge response.
DVDs will be rented at REDBOX kiosks, situated inside and outside restaurants. The rental fee is $1 a day -- and they can be returned to any McDonald's.
At Blockbuster, DVDs cost $3.99 for three days and must be returned to the same store.
The McDonald's kiosks will stock the same top 30 DVD titles as video stores.
The top 30 account for about 80% of DVD rentals.
McDonald's Wades Deeper Into DVDs
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