(From The Avid Yahoo Users Group)
THE CONVENTIONAL ECONOMIC MODEL is that YOU MUST INVEST TO ACHIEVE PRODUCTIVITY IMPROVEMENTS.
Businesses that INVEST should be able TO WIN MORE BUSINESS than those that don't. Businesses that DON'T INVEST, DIE.
[Hmmm...sounds familiar.]
But AVID has broken the model. Its new products offer almost NO NEW FEATURES, and none that IMPROVE PRODUCTIVITY, so a business that invests in NEW AVID PRODUCTS is at A DISADVANTAGE compared to one that DOES NOT BOTHER TO INVEST.
Worse still, businesses that invest in APPLE/FCP gain NEW FEATURES that AVID CANNOT MATCH for some applications, at LESS COST than AVID's NEW PRODUCTS.
Because of this, a business that uses OBSOLETE AVIDS, or FCP, can do as good a job for LESS MONEY that one WITH THE LATEST EQUIPMENT.
[It all seems so clear now!]
So THE MARKET RATE for EQUIPMENT HIRE more reflects the LOWER COSTS of THE OLD EQUIPMENT and FCP, not ADRENALINE and DS NITRIS.
These are the reasons why APPLE outsells AVID in EDITING SYSTEMS. AVID no longer makes BUSINESS SENSE for many people, despite some valiant efforts to prove the contrary.
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