ABC, ESPN Agree To Show College Field Goal Net Sponsor

(From The USA Today)

ABC and ESPN have agreed to show ALLSTATE-SPONSORED FIELD GOAL NETS during national college football telecasts, according to MICHAEL McCARTHY of THE USA TODAY.

Thirty-nine NCAA DIVISION I-A SCHOOLS have sold sponsorship rights for the nets to ALLSTATE, which will pay ABC, ESPN and each school for those rights.

ALLSTATE CMO JOE TRIPODI declined to give dollar figures but said the special nets cost $3-5 MILLION.

Tripodi -- "This is the kind of media placement that will generate a lot of buzz. People will say, 'Why didn’t I think of that?'"