(From Sports Business Daily)
NBC earned an 8.2/19 overnight NIELSEN RATING for its coverage of the KENTUCKY DERBY Saturday, down 1.2% from an 8.3/18 last year. Saturday’s race marked the fourth-highest overnight for a Derby broadcast since 1992.
NBC, which took over broadcasting the race from ABC in 2001, drew 8.3 overnights in 2001, 2003 and 2004. The race segment Saturday from 5:45-6:45 pm ET drew a 10.0/23, down 1% from last year’s 10.1/22.
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1 comment:
I really thought all the pre-race hype you created would add more viewers. That's the reason why I watched it.
-Gillian
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