Wednesday, May 25, 2005

MLB Ratings Up On ESPN, ESPN2 So Far This Season

(From Sports Business Daily)

ESPN is posting an average NIELSEN CABLE RATING of 1.0 after 22 games in 2005, up 11.1% from a 0.9 after 19 games in 2004.

After 12 games, ESPN2 is up 14.3% from 2004, with an average cable rating of 0.8, compared to a 0.7 through 15 games last year.

Through six games, ESPN's SUNDAY NIGHT BASEBALL average cable rating of 1.3 is down 13.3% from a 1.5 rating for six telecasts in 2004.

Households are presented in millions.

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