(From Cynopsis)
ABC struck an "unprecedented arrangement" with its affiliates to expand ad-supported, fast-forward disabled VOD offerings to multiple cable, satellite and telco distributors.
Each affiliate will get one local 30-second avail for each 30-minutes of programming, twice what they receive from streaming shows on their website.
ABC has been testing the service in COX's Orange County system and is more than convinced viewers are happy to put up with ads in exchange for the ability to time shift their favorite shows.
Research conducted by KNOWLEDGE NETWORKS/STATISTICAL RESEARCH said 93% of viewers agreed to the trade off, with 20% saying they preferred ad supported VOD to a DVR.
The deal also removes previous repurposing restrictions, which should open the door to distributing ABC shows on additional platforms beyond current distribution partners such as ITUNES and XBOX.
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