AVID Passes On NAB 2008

(From StudioDaily.com -- By Matt Armstrong)

AVID sent out an press release Tuesday announcing it would be making an announcement in February about it's strategy plans for 2008.

The general plan to interact more closely with its customers.

What that really means, we'll see in February.

But one rather surprising tidbit was that AVID would not be exhibiting at NAB 2008.

This is the first time I can recall such a heavyweight in this market shirking NAB.

So what is left?

Maybe AVID will have no new products at NAB this year and just preferred to take a pass.

My best guess is that AVID will have some major news that will be announced during NAB '08 and reaching out online to the millions who can't attend the show.

While everyone else is busy concentrating on the show, AVID could be able steal the attention of all those not attending.

One thing does seem for certain, AVID is looking to shake things up.

AVID Passes On NAB 2008