(From Sports Business Daily)
ESPN is filming seven MONDAY NIGHT FOOTBALL (MNF) TV spots in Philadelphia.
The campaign is a continuation of the IS IT MONDAY YET? promotion from last season, "although this year's focus will be on memorable moments" from MNF history.
The ads will "showcase what fans do when they watch the games, and they'll have a unique twist."
ESPN and ad agency WIEDEN AND KENNEDY (New York), are creating "a scrapbook-like feel to accompany the highlights" with high-resolution still images.
The spots will be the "first for ESPN in this style."
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