(From The Hollywood Reporter -- By Georg Szalai)
NEWS CORP. has taken over the programming of a giant screen in TIMES SQUARE and has started offering news, sports and other content from across its operations.
News Corp. said it won the screen deal from NBC as of October 1st under a 10-year agreement with ONE TIMES SQUARE, with PANASONIC CORP. of North America serving as a sub-lessee of the screen.
News Corp. will deliver at least three hours of live programming daily on the PANASONIC ASTROVISION SCREEN, including an hour each of FOX 5's GOOD DAY NEW YORK, as well as FOX NEWS' FOX AND FRIENDS and
FOX REPORT WITH SHEPARD SMITH.
The media giant said it also will deliver live feeds from
FOX SPORTS, including the NFL and NASCAR's DAYTONA 500.
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