Saturday, June 03, 2006

DISNEY, SHANDA Bring Online Content To China

(From Joystiq.com -- By Alan Rose)

THE WALT DISNEY INTERNET GROUP will be teaming with SHANDA INTERACTIVE (LEGEND OF MIR) to produce a new online game in China featuring popular Disney characters.

No details have been revealed, but both companies are targeting casual and female gaming demographics, which means Chinese hardcore gamers shouldn't expect MIR, PIRATES OF THE CARIBBEAN, or even KINGDOM HEARTS-style gameplay.

Mickey and friends have found a home in China because of Disney's wholesome image and its family appeal, so it's a safe bet this new game will emphasize those sentiments.

A beta is expected next Spring.

Disney, Shanda Bring Online Content To China

Tom Blais, thanks for the post.

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